Professional Asset Management For Individuals & Families
Emergent Wealth Advisors
(404) 931-0870
383 Ninth St. NE
Atlanta GA 30309
Brian P. Shriver, CFA
Our Investment Philosophy
Is your portfolio performing as well as it should? If not, your portfolio’s underperformance could seriously jeopardize your future retirement plans.
Too many investors make common mistakes with their portfolios -- ranging from general neglect to trying to outperform the market via frequent trading, and everything in between. Moreover, people seem to have an uncanny ability to buy and sell assets at exactly the wrong time.
Meanwhile, investors are flooded with information and advice on how to invest, most of which is self-serving and incorrect. Most investment products are of poor quality, and generally the most aggressively promoted products are the most harmful to your financial health. Wall Street has become very good at ripping off the unwary investor, often in ways which can be very difficult to detect. You are probably be cheated at least a little bit right now.
Thanks to both investor error and Wall Street greed, most individual investors underperform the market averages by large margins - typically by 6% or more annually. The compounded effect over time can be shocking. If your portfolio underperforms by 7% annually for a decade, you will lose half your money!
This is important folks! Think of what it would mean to you if you had twice as much money when you retire.
Ironically, investing well does not have to be difficult -- you just need to follow a few simple rules. Invest passively for the long term via a diversified portfolio of low-cost index funds or ETFs. Minimize taxes and fees. Then rebalance occasionally and be patient. There are some tricky details, but that’s basically all there is to it.
Perhaps the trickiest detail is asset allocation. The world is changing. Current price levels matter. Portfolios which performed well in the past are likely to disappoint in the future. Even the benefits of diversification have declined as global markets become increasingly integrated.
At Emergent Wealth Advisors, we invest passively for the long term via a diversified portfolio of low-cost index funds and ETFs, managed to maximize your after-tax returns. However, we also carefully analyze current market and economic conditions and adjust asset allocations accordingly. Our goal is to design portfolios which will do well over the next decade, not portfolios which would have done well over the past decade.
Designing good portfolios is a little like designing a race car -- every detail matters. Every little performance boost can mean the difference between winning and losing. At Emergent Wealth Advisors, we sweat the details so you don’t have to.
